Privacy Policy

Effective Date: July 5, 2026

Welcome to uFashion LLC ("uFashion," "we," "us," or "our"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website shop.ufashion.ai and make purchases from us.

Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.

1. Who We Are

uFashion LLC is an online fashion retailer based in the United States. We curate and sell activewear and lifestyle apparel from third-party suppliers and brands. We act as the retailer — we are not the manufacturer or original supplier of the products listed on our store.

2. Information We Collect

a. Information You Provide

Name, email address, phone number
Billing and shipping address
Payment information (processed securely via Shopify Payments — we do not store your full card details)
Account credentials (if you create an account)
Communications you send us

b. Information Collected Automatically

IP address, browser type, and device information
Pages visited, time spent, and referring URLs
Cookies and similar tracking technologies

c. Information from Third Parties

Payment processors (e.g., Shopify Payments, PayPal)
Marketing platforms (e.g., Klaviyo, Google Analytics)
Social media platforms if you interact with our content

3. How We Use Your Information

Process and fulfill your orders
Communicate order confirmations, shipping updates, and receipts
Respond to customer service requests
Send marketing emails and promotions (with your consent)
Improve our website and product offerings
Comply with legal obligations
Detect and prevent fraud

4. Sharing Your Information

We do not sell your personal information. We may share your data with:

Suppliers and fulfillment partners — to process and ship your orders on our behalf
Payment processors — to securely handle transactions
Marketing service providers — such as Klaviyo for email communications
Analytics providers — such as Google Analytics to understand site usage
Legal authorities — when required by law or to protect our rights

5. Cookies

We use cookies and similar technologies to enhance your browsing experience, remember your preferences, and analyze site traffic. You can control cookie settings through your browser. Note that disabling cookies may affect certain site functionality.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.

7. Your Rights

Depending on your location, you may have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data
Opt out of marketing communications at any time
Lodge a complaint with a data protection authority

To exercise any of these rights, please contact us at hello@ufashion.ai.

8. Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.

9. Third-Party Links

Our site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the effective date at the top of this page. Continued use of our site after changes constitutes your acceptance of the updated policy.